- The key vendors in the global kitchen towel market 2015-2019 are Kimberly-Clark, Koch Industries, P&G, Svenska Cellulosa Aktiebolaget and Wausau Paper
London, 03 August 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global kitchen towel market 2015-2019. Increasing purchasing power has supported demand for high quality and premium brands. New designs, including hand-knitted or crocheted towels are rising in popularity. A premium product market can target this niche population that is dominated by high-income earners. The global kitchen towel market 2015-2019 is estimated to grow at a CAGR of 6.1% during 2014-2019.
Due to a rise in double-income urban households, the purchasing power of consumers is increasing, making previously expensive home care products more affordable. Coupled with a growing urban population, the demand for home and personal care products has increased.
“New technology like TAD and Voith ATMOS technology has led to the production of products that are bulkier, softer, and more absorbent than conventional towels,” says Faisal Ghaus, Vice President of Technavio Research.
“Customers are demanding products like towels and tissues that are tear resistant, soft, and absorbent. For instance, new technologies such as trap and lock technology and Nano towels that offer superior absorbance and reusability can lead to consumer demand in the future.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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