London, 28 January 2015: TechNavio, the independent tech-focused global research firm, has published a report on the Sports Drinks Market in Australia 2015-2019, which is expected to grow at a CAGR of 6.17 percent during the period 2014-2019.
The improvement in performance demonstrated in the consumption of sports drinks is bolstering the revenue of the market. Several consumers are taking these drinks as refreshment, thereby propelling demand in the market. As consumers engage in sports or intense physical activity more frequently and over a longer duration, the demand for sports drinks is expected to increase.
“As consumers now place sports drinks in the same space as water, soft drinks, and juices, these drinks are proving to be potential opportunities for manufacturers that are making a move in this direction,” says Faisal Ghaus, Vice President of TechNavio.
Key Market Drivers
- Functional Benefits
- Superior Alternative
- Demand as Refreshment Drink
- Increased Interest in Sports
- Growing Awareness of Healthy Lifestyles
Key Market Trends
- Introduction of Sugar-free Options
- Increased Versatility of Sports Drinks
- Innovation in Flavors
Key Market Vendors
- PepsiCo Inc.
- Post Holdings Inc.
- Steric Trading Pty Ltd.
- The Coca-Cola Company
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
