Increased use of M2M for digital signage is inflating the growth of the M2M services market in retail industry in the US: Technavio Report

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  • The key vendors in the M2M services market in retail industry in the US are AT&T Inc., Rogers Communications Inc., Verizon Wireless (Verizon Communications Inc.) and Vodafone Group plc.

London, 11 May 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the M2M services market in retail industry in the US 2015-2019. Increased use of M2M for digital signage is one of the latest trends emerging in the market. Retailers worldwide have started using M2M-based digital signage to provide users with essential information about new product launches, latest additions in product lines and discounts. The M2M services market in retail industry in the US is expected to grow at a CAGR of 23.55 % during the forecast period 2014-2019.

Wireless technologies have evolved significantly over the years. Advances in these technologies have led to a corresponding increase in the use of M2M services in Point of Sale (POS) terminals. Many retailers in the US use M2M technology to execute secure real-time payments and transactions.

“The market is seeing a high adoption of M2M for security and surveillance. Most retailers have installed security cameras in their retail stores, driven by the decline in the cost of M2M communication in the past three to five years,” says Faisal Ghaus, Vice President of Technavio Research.

“Decline in hardware prices, installation costs and tariffs rates of network operators are also triggering an increase in the deployment of M2M security systems.”

To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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