London, 08 May 2015: Technavio, the independent tech-focused global research firm, has published a report on the global electrophotographic printing market 2015-2019, which is expected to grow at a CAGR of 5.90% during the forecast period of 2014-2019.
The adoption rate of digitalization in printing processes is faster in emerging countries like China and India, owing to the huge untapped market and high market potential. The increased adoption of digital printing has led to the development of hybrid printing technology, which uses both digital and conventional printing processes.
“Companies are finding it difficult to retain customers, attract new ones and gain customer loyalty. This is compelling brand managers to increase their spending on marketing activities and more precisely, on the packaging of their products,” says Faisal Ghaus, Vice President of Technavio.
“An innovative label enhances brand appeal and enables companies to gain a competitive edge over their competitors.”
Key Market Drivers
- Rise in demand for digital printing
- Advances in technology
- Rise in adoption of color printing
- Improved marketing activities
Key Market Trends
- Increased use of electrophotography in packaging
- High demand from emerging regions
- Increase in demand for large-format electrophotographic printers
Key Market Vendors
- Canon Inc.
- Eastman Kodak Co.
- Hewlett-Packard (HP) Co.
- Konica Minolta Inc.
- Xerox Corp.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
