London, 01 April 2015: Technavio, the independent tech-focused global research firm, has published a report on the Global Mobile AR Market 2015-2019, which is expected to grow at a CAGR of 96.52 percent during the forecast period of 2014-2019.
AR is being introduced in the Enterprise segment, where it is changing the operational processes of several industries. The Enterprise segment is expected to be the biggest source of revenue for vendors. Presently the AR market is in the commercialization phase, where software apps and hardware devices are being introduced.
“Several AR vendors have used crowdfunding to raise funds for their projects. This has benefited the market in several ways,” says Faisal Ghaus, Vice President of TechNavio.
“It increases awareness among potential customers, and also encourages new vendors to enter the market, which will increase competition and reduce device prices.”
Key Market Drivers
- Increased Adoption in advertising sector
- Increased Integration in Mobile devices
- Workforce Automation
- Increased Use in Industrial Applications
Key Market Trends
- Market Regulations
- Crowdfunding
- BYOD and COPE
- Depth-sensing Cameras
Key Market Vendors
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Daqri
- Here (Nokia)
- Infinity AR
- Inglobe Technologies
- Metaio
- NGRAIN
- Seabery
- Snaploader
- Total Immersion
- VIVIDWORKS
- Vuforia
- Wikitude
- Zappar
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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