- The key vendors in the global outdoor advertising market 2015-2019 are JCDecaux, Clear Channel Outdoor, OUTFRONT Media, Lamar Advertising and Ströer Media.
London, 19 October 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global outdoor advertising market 2015-2019. A major trend being witnessed in the market is the rapid adoption of smartphones and tablet devices, as smartphone users in developed countries tend to notice outdoor advertising more than non-smartphone users. The major reason for this is location-specific targeted campaigns, which provides further evidence that outdoor advertising and digital marketing can go hand in hand to create more effective advertisements. The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019.
“Billboards are the most popular form of outdoor advertising. Development in infrastructure, especially in emerging economies, creates an opportunity for vendors to increase the number of billboards and provides an excellent opportunity to advertisers to promote their products,” says Faisal Ghaus, Vice President of Technavio Research.
“Billboards, also known as hoardings, are large outdoor advertising structures found in high footfall areas, such as commercial spaces, shopping malls, and by roads. The billboards segment includes posters, bulletins, digital billboards, and roadside hoardings.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global Outdoor Advertising Market 2015-2019, please send an e-mail to media@TechNavio.com
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