Increased Preference for Safer and Nutrient-rich Frozen Pizza Fuelling Growth in the Global Frozen Pizza Market: Technavio Report

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  • The key vendors in the Global Frozen Pizza Market 2014-2019 are Dr. August Oetker , General Mills, Nestlé SA and The Schwan Food Co.

London, 17 February 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Frozen Pizza Market 2014-2019.   With an increase in consumption of frozen pizza across different regions, many vendors have introduced new frozen pizza brands to cater to the taste of the regional consumers. In the process of glocalization, vendors have introduced new toppings that are popular in that particular region. Some vendors have also introduced vegan frozen pizza to cater to the vegetarian consumer, especially in the APAC region. The Global Frozen Pizza market is expected to grow at a CAGR of 2.54 percent in terms of revenue and 2.06 percent in terms of volume during the forecast period of 2014-2019.

Increased health consciousness has pushed the demand for low-fat frozen pizza. Vendors are also increasingly focused on using natural and organic ingredients. Frozen pizza is giving tough competition to savory snacks, bakery products, and confectionery products.

“International frozen pizza vendors around the world are using more natural and organic ingredients to cater to the nutritional requirements of consumers,” says Faisal Ghaus, Vice President of TechNavio Research.

“Many vendors use farm ingredients grown without the use of chemicals, pesticides, and insecticides. Others use non-homogenized pasture grazed cheese and non-GM plant ingredients to manufacture frozen pizza.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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