- The key vendors in the pay TV market in the US 2015-2019 are AT&T, Comcast, Cox Communications, Dish Network and Verizon Communications.
London, 11 September 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the pay TV market in the US 2015-2019. Many vendors are likely to implement the pick-and-pay strategy to free customers from traditional bundled services, reducing subscriber churn rate. Pick-and-pay services allow customers to select and pay for only those channels that they are interested in watching. The pay TV market in the US is predicted to grow at a CAGR of 1.87% during the forecast period of 2014-2019.
IPTV plays a significant role in the revenue generated from the pay TV market in the US. Factors attributed to this growth include a strong economy, high disposable income, adoption of new marketing and pricing strategies, and development of new service offerings by vendors. The high adoption of IPTV, which provides more customized and advanced features compared to cable and satellite TVs, and saturation of the cable TV market is estimated to support the market’s growth in the US.
“The growing number of advanced smartphone and tablet users has increased the demand for multi-screen TV services. IPTV operators offer better services compared to satellite and cable TV, with convergence of multiple screens, to enhance customer satisfaction,” says Faisal Ghaus, Vice President of Technavio Research.
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
