London, 24 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Pregnancy Detection Kit Market in the US 2015-2019, which is expected to grow at a CAGR of 4.83 percent during the forecast period of 2014-2019.
From a consumer’s viewpoint, detection kits are used for their accuracy, convenience, increased sophistication, and rapid results. Demographic changes, better awareness of the product via online forums and other social networks, and internet retailing are changing the face of POC home diagnostic testing for the better. Rapid home testing pregnancy detection is expected to rise more in the coming years because of the convenience and increased reliability of results, both of which are driven by advances in technology.
“The early detection of pregnancy allows the implementation of proper care and the promotion of better health of the patient,” says Faisal Ghaus, Vice President of TechNavio.
“The midstream format of pregnancy testing is rapidly gaining popularity. While this format functions like other at-home pregnancy testing products, constant product innovation, marketing, improvements in accuracy, and value-added benefits have elevated the preference for midstream pregnancy testing among consumers.”
Key Market Drivers
- Demand for Prompt Diagnosis
- Increased Popularity of Midstream Pregnancy Testing
- Economic Recovery
- Changing Lifestyles and Attitudes
- Increase in Family Planning
Key Market Trends
- Rise in Demand for Pregnancy Detection Kits from Older Women
- Innovation in Product Line
- Increase in Level of Test Sensitivity
- Digitalization of Pregnancy Detection Kits
Key Market Vendors
- Church & Dwight Co. Inc.
- INSIGHT Pharmaceuticals LLC
- Swiss Precision Diagnostics GmbH
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
