- The key vendors in the Organic Food and Beverages Market in Europe 2015-2019 are Carrefour SA, Koninklijke Ahold NV and Tesco plc.
London, 07 January 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Organic Food and Beverages Market in Europe 2015-2019. One key trend upcoming in this market is an increase in the number of private labels, with large retailers launching low-cost organic food and beverages, thereby increasing the competition for conventional vendors. The Organic Food and Beverages market in Europe is expected to grow at a CAGR of 6.83 percent in terms of revenue during the period 2015-2019.
With an increase in the awareness of the health benefits of organic farming among farmers, increased government support for farmers, and growing demand for organic food and beverages, the share of organic farming in agricultural activities is expected to increase during the forecast period.
“Many organic food and beverage vendors in the market are spending heavily on marketing and promotional activities targeted at all consumer segments in Europe,” says Faisal Ghaus, Vice President of TechNavio Research.
“Along with vendors, retailers are also carrying out various promotional activities such as live cooking demonstrations, in-store promotions, price cuts, and free samples to market their own brands or brands of other companies.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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