- The key vendors in the Global Action Camera Market 2015-2019 are Contour LLC, Drift Innovation, Garmin Ltd., GoPro Inc., iON Worldwide, JVC Kenwood Corp., PLR IP Holdings LLC (Polaroid), Rollei, Sony Corp. and Veho Ltd.
London, 16 February 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Action Camera Market 2015-2019. An increase in the number of new vendors is one of the major trends in the market. The market is experiencing rapid growth and is attracting many new players. The entry of new players is expected to have a subsequent effect on the price, features, and quality of action cameras. This is expected to be beneficial for consumers, as action cameras with enhanced quality and features are expected to be available at low prices. The Global Action Camera market is expected grow at a CAGR of 23.07 percent during the period 2015-2019.
The growth of the Global Action Camera market is primarily driven by demands from enthusiasts of extreme sports. An increase in the use of social networking sites such as Facebook, YouTube, and Instagram has boosted the demand for action cameras as they provide superior quality images and videos, which can be shared through these sites.
“Vendors bundle cameras with a variety of accessories for consumers, which is economical as consumers do not have to spend separately on accessories,” says Faisal Ghaus, Vice President of TechNavio Research.
“This bundling marketing strategy has increased the sale of accessories alongside action cameras and is being used by companies such as GoPro and Canon, which manufacture both cameras and accessories.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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