- The key vendors in the soft drinks market in the US 2015-2019 are Coca-Cola, Dr Pepper Snapple, Nestlé Waters and PepsiCo.
London, 06 October 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Soft Drinks market in the US 2015-2019. Use of natural sweeteners is one of the key trends upcoming in the market. With growing health awareness about the harmful effects of excess consumption of sugar and artificial sweeteners, the need for healthy, low-calorie products is rising. Key players in the market today are focusing on stevia, a plant-derived natural sweetener with no added calories, in an attempt to produce soft drinks that are healthy and to combat the declining sales of carbonated soft drinks (CSDs). The soft drinks market in the US is expected to grow at CAGRs of 3.25% and 1.87%, in terms of revenue and volume at respectively, during the forecast period of 2014-2019.
The growth in the market can be attributed to the increase in sales of functional drinks, juices and concentrates, and bottled water. With consumers’ increasingly hectic lifestyles, the demand for on-the-go beverages is rising. Sales in the CSDs sector have been declining over the years, and this trend is anticipated to continue during the forecast period.
“The growing demand for premium hydration products, which provide increased hydration, is a growing trend in the soft drinks industry. Coconut water and high-alkaline water are the main products listed under the premium hydration segment,” says Faisal Ghaus, Vice President of Technavio Research.
“They offer specific functional benefits such as hydration and the replenishment of electrolytes lost from the human body.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Soft Drinks market in the US 2015-2019, please send an e-mail to media@TechNavio.com
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