- The key vendors in the global inkjet packaging and labeling market 2015-2019 are A B Graphic International GmbH, EC Labels Ltd., Edwards Label Inc., Landa Corp. and Xeikon NV
London, 15 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global inkjet packaging and labeling market 2015-2019. The increased demand for luxury packaging, especially for premium consumer products such as cosmetics and household items is one of the key trends being observed in this market. As consumers look for products with premium packs, vendors use expensive technologies, colors, and packaging techniques to develop luxury packaging. They do so by using metallic-looking parts and 100% recyclable materials without losing any of the original quality properties, in which labeling plays a major role. The global inkjet packaging and labeling market 2015-2019 estimated to grow at a CAGR of 18.56% during the forecast period of 2014-2019.
The growth of the market is predominantly driven by customization, increased adoption of color printing, consumer engagement, increased investment in marketing activities by business customers, and the emergence of the new business models of several companies such as HP and Xeikon. Furthermore, an increase in demand for print labels and direct mail using digital technology is expected to contribute to the growth of this market during the forecast period.
“Inkjet packaging and labeling is increasingly gaining importance and experiencing growing demand from emerging regions such as APAC,” says Faisal Ghaus, Vice President of Technavio Research.
“Countries such as China are establishing manufacturing facilities for manufacturing products that can be used in the inkjet packaging and labeling process.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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