Increased Demand for Sunglasses among Women Driving Growth in the Sunglasses Market in the US: Technavio Report

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London, 03 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Sunglasses Market in the US 2015-2019, which is expected to grow at a CAGR of 6.38 percent during 2014-2019.

The Sunglasses market has managed to attract users across different age groups and income classes to purchase sunglasses. The number of luxury brands and the portfolio of each brand have increased significantly in the past few years, which has been driven by increased interest in this product among customers belonging to the Luxury segment. The availability of a wide range of sunglasses at competitive prices is leading to an increase in purchase among tourists.

“With excessive exposure to harmful UV rays, many eye-related diseases have occurred in the US, which has resulted in increased usage of sunglasses even among the elderly,” says Faisal Ghaus, Vice President of TechNavio.

Key Market Drivers

  • Emergence of New Sales Channels
  • Growing Awareness of UV Exposure
  • Sustained Demand from Upper Class Society
  • Increased Demand for Polarized Sunglasses

Key Market Trends

  • High Sensitivity to Economic Cycles
  • Online Retailing
  • Risks vis-à-vis Fluctuations in Currency
  • Increased Demand for Sunglasses among Women

Key Market Vendors

  • Charmant Group
  • Luxottica Group
  • Marchon Eyewear Inc.
  • Safilo Group

To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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