London, 02 January 2015: TechNavio, the independent tech-focused global research firm, has published a report on the Household Cleaning Products Market in the US 2015-2019, which is expected to grow at a CAGR of 1.89 percent during the forecast period of 2014-2019.
Vendors are constantly under pressure to retain and increase their customer base because of increased competition and the emergence of private labels in the market. Marketing campaigns and promotions are used to reach a wide and varied audience, to make consumers aware of the company’s products, and to build a specific image in the minds of potential customers. To accomplish these goals, vendors conduct marketing activities such as placing advertisements in magazines, television, and social networking websites, and through the distribution of free samples and in-store promotions. Most vendors in the market are large conglomerates with huge capital resources that they utilize for the heavy marketing of their products.
“Natural and plant-based household cleaning products that are chemical-free and harmless to consumers and the environment are gaining popularity,” says Faisal Ghaus, Vice President of TechNavio.
“Green household cleaning products are free from alcohol, chemicals, and any other toxic substance, and are made of plant-derived ingredients.”
Key Market Drivers
- Shift in Consumer Outlook
- Increased Demand for Fresheners and Deodorizers
- Increased Marketing Initiatives
- New Product Launches
Key Market Trends
- Demand for Premium Products
- New Forms of Packaging
- Increased Demand for Green Products
- Online Retailing
Key Market Vendors
- Procter & Gamble Co. (P&G)
- Reckitt Benckiser Group plc
- S.C. Johnson & Son Inc.
- The Clorox Co.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
