- The key vendors in the global video streaming and broadcasting equipment market 2015-2019 are Alcatel-Lucent SA, ARRIS Enterprise Inc., Brightcove Inc., Cisco Systems Inc., Ericsson A.B., Harmonic Inc.,SeaChange International Inc., and ZTE Corp.
London, 26 June 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global video streaming and broadcasting equipment market 2015-2019. The transition to HDTV operations is a critical trend observed in this market. Increasing transition to HDTV is a major revenue contributor, especially in the emerging markets. Lately, HDTV has become highly popular and its decreasing prices have fueled its increasing adoption. HD content offers high picture quality and requires more storage space. This market is expected to grow at a CAGR of 13.99% during the forecast period of 2014-2019.
Source: Technavio Research
Increasing number of devices that support video playback, increasing adoption of internet protocol television (IPTV), over-the-top (OTT), and multi-screen technologies augment growth in this market. Growing preference for Pay TV has forced providers to migrate from traditional broadcasting to adaptive bitrate (ABR) technology. Also, the growing adoption of smartphones and tablets has increased the need for ABR infrastructure, which in turn is propelling market growth.
“Content distribution models have evolved from being single linear broadcasts to multi-channel pay TV models. On-demand environment and high-quality compression are considered critical factors in the success of content playout platforms and broadcasters,” says Faisal Ghaus, Vice President of Technavio Research.
“With limited bandwidth, it is important to ensure optimal quality of videos within the bandwidth. This is where the efficiency of coding becomes vital. High-efficiency video coding, also known as H.265, provides the highest level of efficiency compared to MPEG-2.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
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