Increase in the Number of Retail Outlets Will Drive Growth in The Global Labeling Equipment Market: Technavio

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The global labeling equipment market is expected to grow at a CAGR of almost 4% during the forecast period 2016-2020, says Technavio.

Technavio has announced its latest market research report on labeling equipment to its engineering tools portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global labeling equipment market during the forecast period 2016-2020. Some of the top vendors listed in this industry analysis include Label-Aire, P.E. LABELLERS, Quadrel Labeling Systems, and Sidel.

In terms of geographical analysis, APAC will be the fastest-growing region in the global market, accounting for a CAGR of around 6% by 2020. The market will be dominated by China, followed by Japan and India because of the high demand for packaging and labeling in these countries.

One of the major trends that will gain popularity in this market is the growing demand for sustainable labels. These days a lot of importance is given to the sustainability of environment and the use of recyclable materials, especially plastic in labeling and the use of resins derived from renewable resources. The rising  environmental concerns and need to reduce the pollution have propelled vendors to increase their investments in the development of eco-friendly labels and in promoting environmental sustainability,” says Anju Ajaykumar, a lead analyst at Technavio for research on engineering tools.

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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.

Rise in demand for inkjet labeling

The global inkjet packaging and labeling market is growing at a steady rate and is the most preferred form of labeling. It is gaining popularity due to its convenience and ability to be used in an array of substrates such as wall coverings, laminates, textiles, ceramic products, furniture, glass products, digital manufacturing, and packaging. Inkjet printing find its application in industries that include snacks, chemicals, beverage, pharmaceuticals, tobacco, and wires and cables. Since color inkjet printing in labeling easily grabs the attention of customers, it is expected that the demand for colored inkjet printer will rise during the forecast period. Apart from this, color printing facilitates effective delivery of product information, leading to the increased response of the customers to the marketing activities of the companies. It also helps in retaining consumers and attract new ones, in a way increasing the brand loyalty. This has led several brand managers to emphasize and spend more on the improvements of packaging and labeling of a product, leading to the growth of the market.

Growing importance of labeling in brand recognition

Labeling of a product gives a new look to the product, leading to innovative advertising prospects and eliminating the requirement of colored containers, at comparatively low costs. To increase brand visibility and awareness, end-users are concentrating on the labeling of a product. For instance, innovative labels like heat-shrink labels which account for maximum share in the labeling market, can easily cover the curved exteriors of glass bottles, which otherwise would be difficult with normal adhesive labels. Among various industries, the FMCG industry accounts for the largest share of the labeling equipment market. The stiff competition in the market has not only led the vendors concentrate on improved customer satisfaction by providing products with innovative labeling, but has also encouraged several new players to enter the market. Apart from these, there are certain labels such as sleeve labels, which can be applied to a container in different ways and can cover the entire container giving the container a 360-degree coverage. Incorporating eye-catching designs along with provision of additional information of the products, these labels help the vendors to connect effectively with the consumers.

Increase in number of retail outlets

The increase in disposable incomes and rising awareness towards hygiene has led more people use FMCG products across the globe. To gain more market presence and shares in Africa and APAC, major retailers such as Carrefour, Metro, Tesco, IKEA, and Walmart Stores are expanding their presence in these regions. For instance, Walmart has publicized its plans to open more than 1,200 retail stores/outlets in Africa by 2016. It has also announced that it will open retail outlets in India by the end of the same year. Such growth leads to the expectation that an increase in the number of retail outlets across the world will increase the demand for labeling, which will lead to the growth of the global labeling equipment market during the forecast period.

Automation in pharmaceutical industry

The effective application of automation technology in pharmaceutical labeling equipment has enhanced the labeling capabilities of machines and is also one of the major drivers for the labeling market. The use of technology saves workers from repetitive tasks, reduces training overhead, eliminates human error, and increases repeatability and reproducibility. The integration of condition monitoring technology in packaging and labeling equipment facilitates supervision of many operations such as temperature measurement, integration safety, and vibration measurement. The packaging and labeling machinery vendors are developing advanced pharmaceutical packaging and labeling machinery by providing high-definition touchscreen displays for supervisory control and data acquisition (SCADA) and equipping plastic machines with advanced design and simulation tools.

Some of the other prominent vendors identified in this report are Accu-Label, Apogee Industries, B & H Labeling Systems, Blanco Labels, Creative Labels, Dartronics, HSAUSA, Inline Filling Systems, Pro Mach, RJ Packaging, Sacmi, Sleeve Seal, Veserkal, Vigo, Weber Packaging Solutions, and Weiler Labeling Systems.

This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.

A more detailed analysis is available in the Technavio report titled, ‘Global Labeling Equipment Market 2016-2020‘. Technavio alscustomizes reports by other regions and specific segments upon request.

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