Increase in Product Customization Triggering Growth Prospects in the Cochlear Implants Market in the US: Technavio Report

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  • The key vendors in the Cochlear Implants Market in the US 2015-2019 are Cochlear Ltd., MED-EL GmbH, Sonova Holding AG and William Demant Holding (WDH) A/S.

London, 07 January 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Cochlear Implants Market in the US 2015-2019.   One of the major trends upcoming in this market is the increase in the number of product launches and approvals. Moreover, Iincreasing product extensions and an increase in M&A among existing market leaders are some of the factors currently intensifying market competition.  The market in the US is expected to post a CAGR of 15.21 percent during the period 2014-2019.

The market is expected to be driven by developments in diagnostic techniques, the introduction of new surgical products that preserve residual hearing, and new government programs in many developing countries. Research needs to be expanded in order to develop cosmetically appealing cochlear implant devices, particularly for the younger population. Moreover, there is large scope for improvement of the design of cochlear implant electrodes in order to preserve existing hearing at low frequencies, provide a truer representation of the original signal, and improve the overall health of the auditory nerve.

“In the US, most leading cochlear implant device manufacturers have customized their product lines in order to appeal more to consumers and stay ahead of the competition,” says Faisal Ghaus, Vice President of TechNavio Research.

Several cochlear implant vendors are addressing the needs of the aging population by developing products that increase the quality of digital sound.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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