Increase in Online Marketing Strategies Stimulating Growth Opportunities in the Global Glaucoma Devices Market: Technavio Report

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  • The Global Glaucoma Devices Market 2014-2018 is expected to grow at a CAGR of 20.72 percent during the period 2013-2018.

London, 15 October 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Glaucoma Devices Market 2014-2018.   An increase in mergers and acquisitions helps organizations to grow rapidly by expanding their business processes. M&A help organizations to grow rapidly by expanding their business processes, geographical presence, and customer base.

Glaucoma is a disease that damages the eye’s optic nerve and has no warning signs except for a gradual loss of eyesight over time.  Patients with glaucoma can maintain a visual acuity of 20/20, but over a period of time, could end up seeing dark patches in their field of vision that can become larger if the glaucoma worsens. There is no cure for glaucoma; however, there are many different treatment options that can help prevent the loss of eyesight caused by increased eye pressure and glaucoma.

“Vendors are increasing their online marketing and promotional activities to increase sales and their customer reach,” says Faisal Ghaus, Vice President of TechNavio Research.

“Besides providing easy access to customers, it also helps vendors reduce their set-up and operational costs. Because there are no time limitations in online marketing as opposed to medical stores, there is stiff competition among the vendors in this market.

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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