- The key vendors in the Intimate Apparel Market in the US 2015-2019 are Fruit of the Loom, Hanesbrands Inc., Jockey International Inc. and L Brands Inc.
London, 10 December 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Hodgkin’s Lymphoma Therapeutics Market 2014-2018. Increased importance of consumer services offered by vendors is expected to contribute to the growth of the Intimate Apparel market in the US. Vendors in the US offer services such as spacious trial rooms and helpful staff to enhance consumers’ shopping experience. The Intimate Apparel market in the US is expected to grow at a CAGR of 3.46 percent during 2014-2019.
Intimate apparel is now considered fashion apparel and not just a necessary product. Almost all leading brands introduce a new collection every season to attract consumers. Intimate apparel is available in trendy and bright colors, new patterns, with lace, and with embroidery. Glow in the dark lingerie is also available in the market. Intimate apparel is considered to increase the beauty of women and enhance femininity and sexuality. Nowadays consumers, especially teenagers, prefer matching their daily clothes with complementary lingerie. The acceptance of intimate apparel as a fashion accessory has increased consumer spending, thereby driving the market.
“Apart from advertising their products in leading daily newspapers and magazines, such as Cosmopolitan, the market vendors are also using the internet as a medium to promote their products,” says Faisal Ghaus, Vice President of TechNavio Research.
“Vendors generally promote their entire range of intimate apparel together in one advertisement. They also provide discounts on the sale of two or more intimate apparel products.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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