- The key vendors in the Global Feminine Hygiene Products Market 2014-2018 are Johnson & Johnson, Kimberly-Clark Corp., Procter & Gamble Co. and SCA
London, 08 October 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Feminine Hygiene Products Market 2014-2018. One key trend emerging in this market is high brand loyalty among consumers. Consumers loyal to their specific brands often refrain from trying out new ones. Hence, established vendors can maintain their consumer list and market share. The Global Feminine Hygiene Products market is expected to grow at a CAGR of 4.70 percent in terms of revenue during the forecast period of 2014-2018.
“Vendors are making increased efforts to develop a unique proposition for the promotion of their products and achieve high market share,” says Faisal Ghaus, Vice President of TechNavio Research.
“Lack of awareness among consumers, especially about products such as tampons and menstrual cups has also increased the importance of marketing and promotional campaigns by vendors, who spend a large amount on implementing marketing strategies.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
