- The key vendors in the chocolate market in Europe 2015-2019 are Ferrero Group, Hershey’s, Mars, Mondelēz International, Nestlé and Ritter Sport
London, 16 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the chocolate market in Europe 2015-2019. Vendors have started making products that are low in sugar content and have added nutritional benefits. Stevia-based chocolate is becoming popular amongst people with diabetes as it is safe for them to consume. Many weight-conscious, health-conscious, or calorie-conscious people also prefer stevia-based chocolate products. Vendors are advertising the health benefit claims of their products to boost their sales. The chocolate market in Europe 2015-2019 is expected to grow at a CAGR of 4.33% in terms of revenue during the forecast period of 2014-2019.
Many new varieties, products, and flavors have been introduced by chocolate vendors to cater to the needs of consumers. Stevia-based chocolate products are popular with weight conscious people. Many vendors are offering added health benefits in chocolates to counter the criticism about the lower nutritional content.
“International chocolate vendors are following an integrated marketing communication approach to sell their products,” says Faisal Ghaus, Vice President of Technavio Research.
“Chocolate vendors are trying to reach different age groups of consumers by distributing free samples, conducting road shows, and organizing workshops and exhibitions.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
