Increase in Frequency of Washing Utensils Driving Growth in the Global Dishwashing Detergent Market: Technavio Report

Renewable energy

 

London, 22 January 2015: TechNavio, the independent tech-focused global research firm, has published a report on the Global Dishwashing Detergent Market 2015-2019, which is expected to grow at a CAGR of 4.08 percent during the forecast period of 2014-2019.

Innovation in products and packaging, and the launch of new products have contributed to the revenue of the market. As dishwashing detergent products have emerged as necessity goods, people are willing to spend more on eco-friendly dishwashing products. Also, the market derives the majority of its sales from hypermarkets and supermarkets, followed by independent retailers, convenience stores, and others.

“Vendors have launched dishwashing detergent products that have natural ingredients such as lavender and aloe vera, which prevent the occurrence of dry skin,” says Faisal Ghaus, Vice President of TechNavio.

“Consumers demand dishwashing detergent products that not only clean utensils but are also safe for their skin.”

Key Market Drivers

  • Introduction of New Products
  • Innovation in Packaging
  • Rise in Demand from Developing Countries
  • Changes in Lifestyle

Key Market Trends

  • Increase in Frequency of Washing Utensils
  • Boom in Organized Retail
  • Increase in Marketing Initiatives
  • Introduction of Green Dishwashing Detergents

Key Market Vendors

  • Colgate-Palmolive Co.
  • P&G Co.
  • Reckitt Benckiser Group plc
  • Unilever Group

To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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