- The key vendors in the global deodorant market 2015-2019 are Beiersdorf AG, Colgate-Palmolive Co., P&G Co. and Unilever Group
London, 22 April 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global deodorant market 2015-2019. Growing demand for antiperspirant products is one of the major trends emerging in the market. Consumers depend on antiperspirants to protect them from sweat and body odor. Antiperspirants are available in the form of sprays or roll-ons. Many companies are offering a wide range of antiperspirant products that address consumer needs. The global deodorant market is expected to grow steadily at a CAGR of 5.66% during the period 2014-2019.
The recent innovations in the global deodorant market have been successful in increasing the sale of deodorant products. For instance, the No-Gas deodorant named Fogg by Vini Group has distorted the market share of many international brands such as Axe, Old Spice, and Nivea.
“Deodorant products that are free from aluminum, alcohol, synthetic ingredients, and parabens are becoming increasingly popular in the market because of the rising demand for safe, natural, and organic products,” says Faisal Ghaus, Vice President of Technavio Research.
“These products are specially designed for sensitive skin and they prevent body odor without causing any harmful effects to the skin.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3E%3Cspan%20style%3D%22line-height%3A%201….
