Inclusion of Global Audience in All-genre Movies Stimulating Growth Prospects in the Global Box-office Market: Technavio Report

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  • The key vendors in the Global Box-office Market 2014-2018 are 20th Century Fox, Sony Pictures Entertainment, The Walt Disney Company, Universal Studios and Warner Bros. Pictures Group (WB).

London, 15 October 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on Global Box-office Market 2014-2018.   One key trend upcoming in this market is the emergence of 3D technology. Market vendors have been making many 3D movies in recent years, especially animation and science fiction movies. The growing use of 3D technology in movies is expected to drive the Global Box Office market in the future. The overall market is expected to grow at a CAGR of 6.47 percent during the forecast period of 2013-2018.

“With a globally expanding viewer base, marketing the movie, creating awareness, and attracting the audience becomes vital,” says Faisal Ghaus, Vice President of TechNavio Research.

“Production houses deploy all available platforms to promote their movies. Increasing advertising spending on TV, social media such as Facebook, YouTube, and Instagram, promotion on reality shows, and exclusive press conferences by the star cast are a few techniques used by production houses for promotion of upcoming movies.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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