- The key vendors in the online fashion retail market in India are Amazon.in, Fashionara.com, Flipkart.com, Jabong.com and Snapdeal.com.
London, 11 May 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the online fashion retail market in India 2015-2019. One of the latest trends emerging in the market is the improvement in customer support services. Online fashion retailers are improving their consumer support services to enhance the online shopping experience. Vendors are providing online tracking of shipments, 24/7 customer support and 100% purchase protection to survive the competition. The online fashion retail market in India is expected to grow at a CAGR of 64.87 % during the forecast period 2014-2019.
In India, increased Internet penetration has been a key factor contributing to the growth of the online retail market in the past few years. It is also home to the youngest online population when compared with other BRIC nations.
Many international brands like United Colors of Benetton, have used a price-skimming strategy to enter the Indian market. These days brands are adopting the penetration pricing strategy to sell their products through online fashion retailers in India,” says Faisal Ghaus, Vice President of Technavio Research.
“Brands like FCUK, Miss Selfridge, Dorothy Perkins, River Island and Zink London are now available in India at affordable rates through online shopping. They save a lot in terms of capital expenditure, as they do not have to open physical stores.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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