London, 22 January 2015: TechNavio, the independent tech-focused global research firm, has published a report on the Beauty and Personal Care Market in Africa 2015-2019, which is expected to grow at a CAGR of 8.24 percent during 2014-2019.
“Key international players such as L’Oreal, P&G, and Unilever have started to formulate expansion strategies to capture a greater share of the Beauty and Personal Care market in the continent,” says Faisal Ghaus, Vice President of TechNavio.
“Africa has shown improvement in loosening trade barriers, and hence become the spotlight of all major beauty and personal care product vendors.”
Key Market Drivers
- Emergence of Vibrant Middle Class Consumers
- Improved Regulatory Environment
- Younger Demographic Dividend
- Increased Urbanization
Key Market Trends
- Demand for High-quality Products at Affordable Prices
- Increased Brand Loyalty
- Seasonal Demand
- Growing Awareness among Youth
Key Market Vendors
- L’Oreal SA
- Procter & Gamble Co. (P&G)
- Unilever NV
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
