London, 20 August 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Video Services on Connected TV Market 2014-2018, which is expected to grow at a CAGR of 74.73 percent during the forecast period of 2013-2018.
Video services on connected TVs are provided by various websites that distribute online content provided by the content developers. These services enable users to order content online, without downloading it, to watch on their TVs.
“OTT can deliver video and audio data using the internet without the interference of service providers. Operators are now trying to integrate OTT into STBs by exploring new technology and revenue streams,” says Faisal Ghaus, Vice President of TechNavio.
Key Market Drivers
- Increase in Number of Smart Devices
- Control over Program Selection and Viewing Timings
- Lucrative Subscription Offers along with Price Discounts
- Increase in Multiple Digital Subscription Options
Key Market Trends
- Adoption of OTT Standard
- Development of More User-friendly Interfaces
- Addition to Variety of Old and New VOD Content
Key Market Vendors
- Comcast Corp.
- DIRECTV Holdings LLC
- Envivio Inc.
- Hulu LLC
- Netflix Inc.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
