The global honey food market was valued at around USD 30 billion in 2016 and is expected to surpass USD 40 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the global honey food market, under its food portfolio. This market study discusses the chief drivers and key developing trends and offers an analysis of key vendors like Barkman Honey, Bee Maid Honey, Beeyond the Hive, Capilano Honey, and Comvita.
According to Manjunath Reddy, a lead analyst for food research at Technavio, “The increasing awareness of the health benefits of honey will drive the market for the global honey food market. The growing popularity of honey as a sugar substitute is increasing among health-conscious consumers, which, in turn, will boost the demand for these products in the global market. Honey has anti-inflammatory effects and the ability to provide relief from a cough making it a good natural medicine for mild allergies and cough.
Honey contains antioxidants that help prevent cellular damage and loss in the brain. The ability of honey to help the body absorb calcium helps in maintaining brain health. Moreover, the consumption of honey leads to a rise in insulin and the release of serotonin and the human body converts serotonin into melatonin, a chemical compound that regulates the length and quality of sleep. Such health benefits of honey will help in the growth of the honey food products market over the next few years.
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Use of honey as an anti-cancer agent
The current trend of using honey as an anti-cancer agent will fuel the demand for these products in the global food and beverage industry. The flavonoids and phenolic acids present in honey are identified as the primary anti-cancer compounds. Some of the varieties of honey have the capability to target cancer cells by inducing programmed cell death while leaving other cells unharmed. It is also estimated by various researchers to be more effective than conventional chemotherapy agents, which target both cancerous and healthy cells and often providing more survival advantage to the cancerous cells.
Increasing demand for natural sweeteners
The rising density of obesity among the population of the world is fueling the demand for natural sweeteners in the global market. The consumers are looking for natural products and becoming more health conscious and choosy about the products they consume. Honey is a source of vitamin C, magnesium, and various anti-oxidants and contains about 21 calories per spoon. These benefits associated with honey food products will have a positive impact on the growth of the market during the forecast period.
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This research report consists of an exhaustive analysis of market shares and sizes of the sub-sectors and geography. A breakdown of the key organizations, including their market shares, key financials, business overview, etc. is provided in this study. This market study also offers a thorough analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is presented in the Technavio report titled, ‘Global Honey Food Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Sweet Spreads Market 2016-2020
- Global Syrups Market 2016-2020
- Global Baking Ingredients Market 2016-2020
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