High Protein Based Food Market – Industry Trends and Analysis by Technavio

Renewable energy

 

According to the latest market research study by Technavio, the global high protein based food market is anticipated to grow at a CAGR of close to 11% during the predicted period 2017 to 2021.

This study by Technavio provides an exhaustive classification of the global high protein based food market regarding revenue and evolving market trends. The report also includes an up-to-date analysis and forecasts for various market sectors and all geographical regions.

Technavio research analysts categorize the market based on the product type

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The top three revenue contributing product segments are discussed below:

Global protein-rich drinks market: The rising numbers of advertising and promotional activities that highlight the benefits of protein-rich drinks is driving the growth in this market segment. The growing demand for these products in the UK, Germany, and the US will contribute to the revenues of this market sector. The perceived health benefits of these drinks will have a positive impact on the market during the forecast period.

The growing awareness of the high sugar levels and artificial ingredients in sports drinks will fuel the demand for protein-rich drinks in the global market. These products are great sources of electrolytes and provide optimal hydration to the consumers. The benefits of these drinks will drive the growth of this market segment,” says Manjunath Reddy, a lead analyst at Technavio for research on food.

Global high-protein and high-energy sports drinks market: The demand for these drinks is primarily driven by the athletes, bodybuilders, and other sportspersons. High-protein and high-energy sports drinks are a great source of electrolytes and are used by various athletic and sportspersons. The vendors are using different marketing strategies to promote these products and are launching special packaging editions of sports drinks bottles to attract more consumers.

Global high-protein and nutritious sports drinks market: The growing awareness of the benefits of high-protein and nutritious products is increasing interest in bodybuilding and rising the demand for these products in the market. North America and Europe are the highest consumers of packaged drinks in the global market. Additionally, the vendors in the market are investing in countries like Australia, India, Indonesia, China, and Japan to expand their business activities.

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The top vendors operating in the global high protein based food market are:

  • Clif Bar & Company
  • Coca-Cola
  • Glanbia Nutritionals
  • GSK
  • PepsiCo

The additional important vendors in the market include Abbott Nutrition, Champion Performance, CytoSport, Midsona Group, General Nutrition Centers, Monster Beverage Corporation, Nutrition & Santé, ProAction, Reflex Nutrition, Science in Sport (SiS), Ultimate Nutrition, and Universal Nutrition.

A more detailed analysis is accessible in the Technavio report titled, ‘Global High Protein Based Food Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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