Mobile analytics: Key market research findings
- Growing adoption among SMEs
- Increase in focus on BI
- Key vendors are Adobe, Amazon Web Services, Google, IBM, and Microsoft
Technavio has released a new report on the global mobile analytics market, which is anticipated to grow at a CAGR of more than 21% between 2016 and 2020. Several organizations across the globe are rapidly adopting cloud computing and mobile analytics technologies to reduce their costs, manage enterprise IT infrastructure efficiently, and concentrate on their core activities. Owing to its configuration flexibility, integrated security, and stringent access mechanisms, mobile analytics has gained significance a core platform for many enterprise applications. The Americas dominated the market and accounted for around 54% of the total market share in 2015. The primary factor for this region’s growth is the high adoption of cloud-based solutions.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Several organizations are investing in business intelligence (BI) and analytics to improve their decision-making capabilities. They are focusing to integrate analytics solutions with mobile platforms to enhance their comprehension strategies. BI solutions with analytics are capable of handling a large amount of unstructured data to help identify and analyze the business patterns. In most cases, BI applications collate data from data warehouses, analyze the data, and provide a decision support system,” says Amrita Choudhury, Lead Analyst, ICT, Technavio Research
The BFSI sector is the primary adopter of mobile analytics solutions which help these financial institutions to automate their processes such as account opening, analysis of large volumes of financial data, and lending or receiving money. The BFSI sector is adopting BI and analytics solutions in areas such as banking, capital markets, and payment system to improve the transparency and visibility of services. Also, these analytical solutions ensure data security and protect sensitive customer and corporate data. With growing compliance to government regulations, the security of business data is of utmost importance to this sector, which is augmenting the use of mobile analytics.
The market is witnessing intense competition among the existing vendors and also with the new entrants. The intense competition and the declining profit margins constitute significant risk factors in the suppliers’ operations. With the increased competition, the industry has been witnessing consolidation, with smaller players being acquired by or merged with major players. The competition among large open-source enterprise mobility solution providers is also becoming intense with the entry of pure play enterprise mobility solution providers in the market.
A more detailed analysis is available in the Technavio report, Global Mobile Analytics Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other Related Reports:
