High Adoption of Flexible Business Models Encouraging Growth Prospects in the Mobile Wallet Market in Europe: Technavio Report

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London, 24 December 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Mobile Wallet Market in Europe 2015-2019, which is expected to grow at a CAGR of 32.87 percent during the period 2014-2019.

“Unlike other technological services, mobile wallet service and delivery varies significantly from region to region,” says Faisal Ghaus, Vice President of TechNavio.

“It is vital for service providers to have flexible business and operating models to cater to evolving customer demands, adapt to local market conditions, and cope with shifting regulatory imperatives.”

Key Market Drivers

  • Increased Collaboration among Mobile Operators
  • Increased Service Offerings
  • Emergence of Sophisticated Services
  • Convenience of Transactions

Key Market Trends

  • Increased Use of M-commerce
  • Interoperability among Stakeholders
  • Flexible Business Models
  • Increased Dependence on Mobile Phones
  • Enhanced Client Confidence in Mobile Wallets

Key Market Vendors

  • EE Ltd.
  • MasterCard
  • PayPal
  • Visa Inc.
  • Weve

To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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