The global automotive human machine interface market was valued at around $388 million in 2015 and is expected to surpass $559 million by 2020, says Technavio.
Technavio has announced its latest market research report on automotive human machine interface during the forecast period, 2016-2020. This market analysis, under the automotive electronics vertical, discusses the major drivers and key emerging trends that will influence the growth of the global automotive human machine interface market during the forecast period. Some of the top vendors listed in this industry analysis include Alpine Electronics, Continental, Delphi, Denso, and Valeo.
In terms of geographical analysis, the Americas will be the largest region in the global market, and is expected to reach revenues of around $216 million by 2020. The US and Canada will emerge as the key revenue-generators.
“The OEMs are developing and launching infotainment systems that have functions like a smartphone. These systems have OS that can handle the demands of a wide range of entertainment, navigation, telematics, and another vehicle demands. Google launched Android Auto, which is a software application for the infotainment system. It is a full-fledged OS for automotive infotainment system through Android N,” says Siddarth Jaiswal, a lead analyst at Technavio for research on automotive electronics.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
High correlation between consumer electronics and HMI system with components generating economies of scale
The OEMs in the market are adopting new technologies that will aid them to produce better and superior consumer electronics in a cost-effective way. The manufacturers are adopting LCD panels in their systems as the cost of these components are less. Moreover, the vendors are integrating technologies like graphics, haptics, and speech recognition similar to smartphones. The reduction in complexity and price of the systems will help in the development of this market during the forecast song.
Integration of smartphones with vehicles boosting demand for HMI
The rising demand for in-vehicle connectivity and telematics is encouraging the vendors to invest in technological improvements that help in enhancing the overall in-vehicle experience of both passengers and drivers. The demand for connectivity is also encouraging vendors to install advanced infotainment systems that connect with smartphones and tablets. For instance, Carplay and Android Auto are used by automotive OEMs in their infotainment systems to allow motorists to connect their smartphones to the car. These systems include features like Internet connectivity, social networking applications, navigation systems, and media content.
Innovation in automotive grade multiple interface and application supporting OS
The demand for smart infotainment systems is encouraging OEMs to focus on the development of innovative and advanced dashboard that meet the requirements of the consumers. The manufacturers are investing in superior software and OS for vehicle infotainment systems. Recently, a PC-like architectural concept was launched that hinges on making the software used in the system act as the product differentiator among the brands. These systems offer various features to the vehicle infotainment system such as application support, touch, and notifications.
Some of the other prominent vendors identified in this report are Airbiquity, Clarion, Magneti Marelli, and Tata Elxsi.
This research report includes an in-depth analysis, market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Automotive Human Machine Interface Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Human Machine Interface Market 2016-2020
- Global Gesture Recognition Market for Emerging Applications 2016-2020
- Global Automotive Adaptive Front Lighting System Market 2016-2020
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