This market research report covers the growth prospects of the global water purifier market with segmentation based on product (RO water purifiers, Gravity-based water purifiers, and UV water purifiers) and region (APAC, Europe, North America, and ROW). It also includes an insightful analysis of the leading vendors in this market, including Amway, Eureka Forbes, Hindustan Unilever, LG, Panasonic, Philips, and Whirlpool.
Technavio’s market research analysts estimate the global water purifier market, to grow at a CAGR of 14% between 2016 and 2020. The deteriorating water quality and the growing awareness of health hazards related to impure or untreated water has propelled the demand for water purifiers across the world. APAC is the largest market for water purifiers, covering around 70% of the total market. Much of this region’s growth can be attributed to factors like the increased awareness about the incidence of water-borne diseases, new product launches, increased marketing efforts, and expansions in distribution networks.
The new market research report from Technavio provides a breakdown and analysis of the water purifier segments by technology.
“Manufacturers are coming up with low-cost water purifiers in their product portfolio, owing to increased research activities. Developing countries have seen a deterioration in water quality due to urbanization and industrialization. As consumers are becoming aware of the repercussions of drinking untreated water, they have started investing in residential water treatment equipment like water purifiers. The vendors in the market have added product offerings that cater to the lower income households to capitalize on the opportunity,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
The RO water purifiers segment dominates the market, accounting for 47% of the overall market share. The efficiency of the reverse osmosis technology in eliminating water contaminants compared to gravity-based and UV water purifiers is a major driver of RO water purifiers. Unlike other variants, RO water purifiers successfully deal with microorganisms by destroying their cells along with eliminating turbidity.
The major players in the global water purifier market include Amway, Eureka Forbes, Hindustan Unilever, LG, Panasonic, Philips, and Whirlpool. The market is highly competitive, with international players leading the market. Companies with better technical and financial resources can manufacture advanced products, which might impede the competition from the products of other companies even before they are launched or their costs are recovered. Hence, vendors in the market need to incorporate new product innovations to withstand the competition with emerging technologies.
A more detailed analysis is available in the Technavio report, Global Water Purifier Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Home Water Purifier Market in India 2015-2019
- Bottled Water Market in APAC 2015-2019
- Global Water Treatment Chemicals Market 2015-2019
- Residential Air Purifiers Market in China 2015-2019
- Global Packaged Waste Water Treatment Market 2015-2019
- Global Bottled Water Market 2015-2019
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