London, 29 June 2015: Technavio, the independent tech-focused global research firm, has published a report on the LBS market in China 2015-2019, which is estimated to grow at a CAGR of 52.18% during the forecast period of 2014-2019.
With the launch of the Chinese government’s Special Satellite Constellations Project for navigation and expansion of high-speed wireless network coverage, the availability of GPS and A-GPS technologies for publication applications is increasing at a rapid pace, thus, enhancing the commercial feasibility of LBS services in China. As well, the declining prices of GPS chipsets and hardware and the penetration of GPS technology in cell phones have enhanced the adoption of LBS. Moreover, rapid technological advancements have reduced the size and price of GPS-enabled devices.
“Location-based games are becoming immensely popular in China. As a result, businesses and LBS app developers are focusing on gaming as an important sales channel,” says Faisal Ghaus, Vice President of Technavio.
“The in-restaurant game features extras such as special game modes, stages, and power-ups that are not available elsewhere.”
Key Market Drivers
- Increased use of smartphones
- Increased use of LBS in advertisements
- Increase in mobile broadband subscription
- Acceptance of LBS
Key Market Trends
- Location-based games
- Location-based search, discovery, information and advertisement
- Location-based taxi booking and carpooling
Key Market Vendors
- AutoNavi Holdings (Alibaba)
- Baidu
- Dianping.com
- Jiepang
- Maopao (Sky-Mobi)
- NavInfo
- Tencent
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
