- The key vendors in the Athletic Footwear Market in the US 2015-2019 are Adidas AG, ASICS Corp., New Balance, Nike Inc. and Skechers Inc.
London, 03 March 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Athletic Footwear Market in the US 2015-2019. Growing demand for innovative footwear is one of the key trends emerging in the market. Major vendors are launching innovative and customized footwear. For instance, Adidas launched its Energy Boost shoes in 2013, which carry a tiny melted energy capsule in their midsole. These shoes help athletes run for longer with less effort and without expending much energy. The market is expected to grow steadily, posting a CAGR of 2.77 percent during the forecast period of 2014-2019.
Some prominent manufacturers of walking and running shoes in the US have launched products targeting older consumers to increase sales. Comfortable footwear provides relief for most foot ailments; hence, demand is growing.
“Major athletic footwear vendors have strategic sponsorships with popular athletics personalities, paving the way for an increase in revenue and gaining a strong following for the brand,” says Faisal Ghaus, Vice President of TechNavio Research.
“The Jordan brand, named after Michael Jordan, generates major revenue for Nike. Similarly, Adidas has a lifetime contract with David Beckham.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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