London, 01 October 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Magazine Publishing Market 2014-2018, which is expected to grow at a CAGR of 0.43 percent during 2013-2018.
“Native advertising is more effective as it is less intrusive and catches the consumer’s attention. Here, the ads are placed such that they resonate with the readers’ interests or needs,” says Faisal Ghaus, Vice President of TechNavio.
Key Market Drivers
- Availability of Wide Range of Magazines
- High Demand for Consumer Magazines
- Rapid Growth in Digital Advertising and Circulation
- High Growth Contribution from APAC Region
- Increase in Literacy Rate
- Increase in Internet User Base Worldwide
Key Market Trends
- Shift toward Digital Reading
- Native Advertising
- Programmatic Advertising
- Audience Fragmentation
Key Market Vendors
- Bertelsmann Publishing Group, Inc.
- Gannett Company, Inc.
- Meredith Corporation
- Wenner Media LLC
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
