London, 16 July 2015: Technavio, the independent tech-focused global research firm, has published a report on the travel and business bags market in France 2015-2019, which is expected to grow at a CAGR of 2.29% in terms of revenue during the forecast period of 2014-2019.
The recent increase in the marketing and advertising of travel bags is a major driver that promotes the prospects for growth in this market. Increasing focus on marketing helps to establish brand awareness and helps in guiding customers to the stores or websites. Marketing strategies, such as direct marketing, helps enterprises to stand out from the competitive clutter and also aids in boosting brand equity and the sale of products.
“The rise in shopping through mobiles and tablets is fueling the growth of e-commerce in the country. Internet penetration is also increasing in France, and currently stands at 81.9%, which is also increasing the online sales for various consumer goods including travel bags,” says Faisal Ghaus, Vice President of Technavio.
“In addition, aggressive marketing, pricing, and customer acquisition tactics are driving sales through e-commerce in France. Many travel bag manufacturers as well as retailers have thus entered this segment offering a variety of brands and designs through online portals.”
Key Market Drivers:
- Increase in Consumer Income Levels.
- Increase in Marketing Campaigns.
- High Regard Given to French Brands.
- Improving Travel and Tourism Industry.
Key Market Trends:
- Growing E-commerce in France.
- Increasing Demand for Personalized Bags.
- New Product Launches.
- Introduction of Smart Bags.
Key Market Vendors:
- Briggs & Riley
- Delsey
- Hermès International SA
- Longchamp SAS
- LVMH Moët Hennessy
- Rimowa
- Samsonite
- VF Corp.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
