London, 16 July 2015: Technavio, the independent tech-focused global research firm, has published a report on the global marketing technology market 2015-2019, which is expected to grow at a CAGR of 11.9% during the forecast period of 2014-2019.
The increasing adoption of marketing software by SMEs is a major factor that contributes towards the growth of this market. In order for SMEs to compete with large enterprises they have to implement sales force automation systems and other sales technologies. This helps them to reduce the risk of uncoordinated messages being sent to clients. Implementation of such systems will reduce the number of resources needed to repair the resultant damage from mixed messages to restore customer relationships.
“Companies are focusing on integrating their marketing efforts to optimize returns on marketing campaign spending, which has led to the need for marketing automation software. Marketers need sales and marketing intelligent tools to recognize each sign of customer interest and respond quickly with relevant personalized content,” says Faisal Ghaus, Vice President of Technavio.
“Several technologies such as SEM- and CRM-based platforms play an important role in bridging the gap between the interest of customers and the companies’ offerings. To handle the velocity and scale of conversations with customers, companies need a marketing automation platform that will help them customize the marketing content and automate the timing of all their communications.”
Key Market Drivers:
- Wider Level of Engagement Marketing.
- CRM Integration with Enterprise Resources.
- Adoption of Wide-ranging Distributed Marketing Management Platforms.
- Increase in Venture Capitalist Funding for Vendors.
Key Market Trends:
- Rise in Marketing Technology Investments.
- Adoption of Predictive Analytics for Lead Generation Using Social Networking Websites.
- Increased Demand for Marketing Automation.
Key Market Vendors:
- Accenture plc
- HubSpot Inc.
- IBM Corp.
- Marketo Inc.
- Oracle Corp.
- Salesforce.com Inc.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
