London, 16 December 2015: Technavio, the independent tech-focused global research firm, has published a report on the sports nutrition market in the US 2015-2019, which is expected to grow at a CAGR of 7.53% during the forecast period of 2014-2019.
The growing need to prevent an increase in diseases due to obesity has led to increased awareness of the need to lead a healthy and fit lifestyle. This in turn is giving rise to the demand for sports nutrition drinks in the US. At present, sports nutrition products are positioned as health and wellness products, expanding the customer base beyond professional athletes and bodybuilders, which is resulting in sales maximization.
“With the ongoing trend of “strong is the new skinny”, a shift has been observed in the female fitness category. Women are focusing not only on weight management, but also on various types of resistance training coupled with weight management. For instance, MusclePharm’s Fit Miss is a weight management supplement and a post-workout supplement,” says Faisal Ghaus, Vice President of Technavio.
Key Market Drivers
- Growing urge for fitness
- Mainstream positioning
- Growing popularity of fitness regimes and programs
- Increasing demand for protein-based sports nutrition products
Key Market Trends
- Female sports nutrition
- Sports nutrition brands entering functional products category
- Demand for natural ingredients
- Innovative category extension
Key Market Vendors
- BPI Sports
- Clif Bar
- Coca-Cola
- Glanbia
- Hormel Foods
- PepsiCo
- Purus Labs
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Sports Nutrition Market in the US 2015-2019, please send an e-mail to media@TechNavio.com.
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