Technavio, a tech-focused market research firm, has published a new report on the global organic sanitary napkins market, which is expected to experience a slow but steady growth rate with a CAGR of close to 7% during the forecast period.
This latest report by Technavio covers the market outlook and growth prospects of the global organic sanitary napkins market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global organic sanitary napkins market into the following key regions: The Americas, APAC, and EMEA
Geographical segmentation of the global organic sanitary napkins market for 2015 (market share %)
|
Americas |
44.89% |
|
APAC |
29.30% |
|
EMEA |
25.81% |
Source: Technavio
The Americas: largest revenue generating region for organic sanitary napkins
The global organic sanitary napkins market in the Americas generated revenues of more than USD455 million in 2015 and will post a CAGR of over 7% by 2020. The high awareness rate and high incomes of individuals will drive the growth of the American market during the forecast period. The vendors are investing in various marketing and distribution channels to cater to different markets in the country. The availability of a wide variety of organic sanitary napkins will contribute to the high revenues in this region. The US will emerge as the highest revenue generator in the American market.
“The growing acceptance of new products and the increasing awareness among the general population will drive growth in the American market. Online stores are helping to accelerate the demand and sales of organic sanitary napkin products in the region. The higher adoption rate of organic sanitary napkins in Latin America is encouraging manufacturers to expand their geographical reach and lead to easier access to these products in these countries. It is estimated that the right merchandising in distribution channels will transform the market landscape of organic sanitary napkin industry over the period of next four years,” says Amber Chourasia, a lead analyst at Technavio, specializing in research on health and wellness.
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Organic sanitary napkins market in APAC
The global organic sanitary napkins market in APAC generated revenues of around USD297 million in 2015 and will post a CAGR of more than 8% by 2020. The rapid economic growth and increase in disposable incomes will make APAC the fastest growing region in the market. Countries like Japan, India, China, Singapore, and South Korea will contribute to the highest revenues in the APAC market. The availability of a wide range of feminine hygiene-related products in the market will help vendors increase their profitability. The rising awareness of side effects of chemical sanitary napkins will boost the demand for organic sanitary products in this region.
Organic sanitary napkins market in EMEA
The global organic sanitary napkins market in EMEA generated revenues of about USD262 million in 2015 and will post a CAGR of close to 5% by 2020. The adoption of education about feminine hygiene and related matters in primary schools in various European countries will boost the demand for these products in the region. The rising concern about hygiene and the awareness campaigns by vendors are driving the organic sanitary napkins market in Europe.
The top leading vendors operating in the global organic sanitary napkins market are:
- Bodywise
- The Honest Company
- Corman
- Maxim
Other prominent vendors in the market include NatraTouch, Armada & Lady Anion, Everteen, Unicharm, Playtex Products, Seventh Generation, Ontex International, My Bella Flor, First Quality Enterprises, Fujian Hengan Group, Vivanion, and Cotton High Tech.
A more detailed analysis is available in the Technavio report titled, ‘Global Organic Sanitary Napkins Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Natural and Organic Tampons Market 2016-2020
- Global Sanitary Napkin Market 2016-2020
- Global Menstrual Cup Market 2016-2020
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