This industry research report presents a extensive analysis of the global whiskey market and segmentation based on product (Canadian whiskey, Irish whiskey, Scotch whiskey, US whiskey, and other whiskey) and distribution channel (supermarkets/hypermarkets, on-trade, specialist retailers, online, convenience stores, and others). The report also covers the market shares for key geographies, including APAC, the Americas, and EMEA. ABD Distillers, Beam Suntory, Brown-Forman, Diageo, and Pernod Ricard are leading vendors considered in this report.
Technavio’s market research analysts estimate the global whiskey market, to grow at a CAGR of more than 5% between 2016 and 2020. The demand for premium whiskey is on the rise, especially in major markets such as the UK and the US. Hudson Baby Bourbon Whiskey, and Suntory Yamazaki Distiller’s Reserve Single Malt Whisky are some of the famous brands of premium whiskey. APAC is the fastest-growing region in the global whiskey market, accounting for 54% of the total market share. . The rise in consumers’ disposable income is driving the whiskey market in APAC.
The new market research report from Technavio provides a breakdown and analysis of the whiskey segments by technology.
“Irish whiskey is the fastest-growing segment in the global whiskey market, owing to its sweeter and smoother taste, competitive pricing, investment by major brands, and increase in the demand among the young, first timers, and female whiskey consumers. The demand for American bourbon is also increasing in terms of domestic sales especially in US,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
The whiskey market is dominated by the other whiskey segment, accounting for almost 56% of the market share. This segment includes Indian whiskey, national whiskey, Spanish whiskey, and Japanese whiskey. The growth of this segment is mainly attributed to the high demand of the Indian whiskey, which is one of the most consumed alcoholic beverages in the world.
The leading vendors in the global whiskey market include ABD Distillers, Beam Suntory, Brown-Forman, Diageo, and Pernod Ricard. The growing popularity of whiskey among all age groups is motivating vendors to usher in new flavors and varieties in the competitive Alcohol industry, which in turn acts as a challenge to the established premium brands. Many new whiskey brands are emerging from across the world such as Japan, Croatia, Spain, Sweden, Taiwan, Romania, New Zealand, and China, thereby intensifying the competition in the market.
A more detailed analysis is available in the Technavio report, Global Whiskey Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Scotch Whisky Market 2015-2019
- Wine Market in Europe 2015-2019
- Vodka Market in Europe 2015-2019
- USA Alcoholic Beverages Craft Beer Market 2015-2019
- Vodka Market in Nordic Countries 2015-2019
- Global Vodka Market 2015-2019
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