London, 09 October 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global Whiskey Market 2014-2018.
The Global Whiskey Market consists of five major segments: Scotch whisky, US whiskey, Canadian whisky, Irish whiskey and other whiskey. This market is witnessing steady growth in terms of volume and is projecting a CAGR of 4.45 percent during the forecast period.
About the Report
The latest report by TechNavio focuses on growing demand for premium whiskies, which has increased the market’s growth, both in terms of revenue and volume. The report also highlights the increasing demand for Irish whiskey, which is expected to propel the market.
“The growing numbers of whiskey consumers and the increasing popularity of Irish whiskey is driving its demand. Its sweeter and smoother taste, competitive pricing, investment by major brands and increase in the demand among the young, first timers and female whiskey consumers will drive the market during the forecast period,” says Faisal Ghaus, Vice President of TechNavio.
Key Information Covered in the Report:
Market segmentation, size and forecast through 2018
Market Growth Drivers:
- Demand for Premium Whiskey
- For a full detailed list, view our report.
Market Challenges:
- Rise in Counterfeit Products
- For a full detailed list, view our report.
Market Trends:
- Increase in Demand for Irish Whiskey
- For a full detailed list, view our report.
Key Vendors:
- Beam Suntory Inc.
- Brown-Forman
- Diageo plc
- Pernod Ricard
Other Prominent Vendors:
- Asahi Breweries
- Brown-Forman
- Carlsberg Breweries
- Distell Group
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