This market research report segments the global whey protein ingredients market by type (WPC 80, WPC 35, WPH, and WPI), by application (baby nutrition, clinical nutrition, functional food and beverages, and sports food and beverages) and by geography (APAC, Europe, North America, and RoW). It also provides a detailed analysis of the top six vendors in the whey protein ingredients market, including ANONE, Omega Protein, and Hilmar Ingredients.
Technavio’s market research analysts estimate the whey protein ingredients market to grow at a CAGR of around 9% between 2015 and 2019, thanks to the high demand from protein supplement industry. North America accounts around 38% of the total market share, closely followed by Europe, APAC, and ROW. The North American market for whey protein ingredients is predicted to reach around 480 thousand metric tons by 2019. Increasing demand for functional food and beverages and increasing awareness towards whey proteins makes US the major revenue contributor in the region.
WPC 80 segment dominates the global whey protein ingredients market accounting for a share of around 30%. Much of this segment’s growth is due to rising health consciousness and increase in the number of fitness and health clubs. Besides, having high protein content and low fat and cholesterol avleu, WPC 80 has a high level of bioactive compounds and lactose. It is largely used in health supplements, food and beverages, and clinical and baby nutrition products.
Global whey protein ingredients market by type
Source: Technavio Research
“Rising interest in vegetarianism has led to more consumption of plant protein ingredients, owing their eco-friendly features. In recent years, vendors have introduced several new plant-based protein ingredients like pea, rice, canola, and potato-based protein ingredients in the market. Also, the demand for soy and wheat proteins is increasing rapidly,” says Sriram Mohan, Lead Analyst, Chemicals & Materials, Technavio Research.
The leading players in the market include ANONE, Omega Protein, and Hilmar Ingredients. The presence of large and small vendors has fragmented the market and given rise to intense competition. Market vendors are competing on factors such as price, innovation, quality, and performance.
A more detailed analysis is available in the Technavio report, Global Whey Protein Ingredients Market – Growth and Trends 2015-2019.
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