TV and radio subscription: Key market research findings
- Ubiquity of high-speed broadband infrastructure drives market growth
- Americas dominate the market geographically
- Key vendors – Bell Media, CBS, Comcast, Cox Communication, DISH Network, Pandora Radio, and Sky plc
Technavio’s market research analysts predict the global TV and radio subscription market to grow at a CAGR of around 5% and 3%, respectively during the forecast period. The demand for TV and radio subscription is augmented primarily by the availability of high-speed broadband infrastructure. Internet Protocol TV (IPTV) and online radio, two of the fastest-growing segments of the global TV and radio subscription market, are largely dependent on the broadband connectivity. During 2015, the Americas dominated the TV and radio subscription market globally by accounting for more than 54% of the overall market share. The increased digitalization of radio stations and high penetration of smartphones are some of the factors driving growth in the TV and radio subscription market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the subscription segments based on the platform.
“Recently, there has been an increase in the preference for multi-screen services among consumers, as a result of which, a large number of TV subscription operators are moving into IPTV. Vendors in the market are implementing various strategies and providing bundled offers to ensure superior customer satisfaction in an attempt to strengthen their foothold in the highly competitive market. The growing popularity of smartphones and tablets as the most preferred form of media is also augmenting this shift towards multi-screen services,” says Ujjwal P. Doshi, Lead Analyst, Media & Entertainment, Technavio Research.
By 2020, the cable TV segment will dominate the global TV subscription market by accounting for almost 40% of the overall market revenue. Features such as enhanced picture quality and pay-per-use channels offered by cable TV subscribers are the driving force behind the growth of the global cable TV subscription market. The majority share of cable TV subscribers is from countries such as China, India, and the US. However, with the rising adoption of direct-to-home (DTH) services and mandatory digitalization in countries such as India, Brazil, Thailand, Indonesia, and the Philippines, the prospects for growth in this market segment will witness a slight decline.
The key vendors in the market include Bell Media, CBS, Comcast, Cox Communication, DISH Network, Pandora Radio, and Sky. Due to the presence of many large established players, this market appears highly competitive. Vendors compete on the basis of genre, channels, features, and pricing to gain maximum market shares. Vendors have also started investing in planning, designing, developing, acquiring new players, and expanding existing facilities. Since vendors are likely to focus more on delivering advanced technology and gain a competitive advantage, the level of vendor competition will intensify in the coming years.
A more detailed analysis is available in the Technavio report, Global TV and Radio Subscription Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
