According to the latest market research study released by Technavio, the global swimwear market is expected to grow at a CAGR of almost 6% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the global swimwear market based on product category:
Global swimwear market share by product category 2015
|
Women’s swimwear |
67.88% |
|
Men’s swimwear |
17.72% |
|
Children’s swimwear |
14.40% |
Source: Technavio
The top three revenue contributing product segments are discussed below:
Global women’s swimwear market
In 2015, The women’s swimwear segment dominates the global swimwear market accounting for around 68% of the overall market revenue. The market is driven primarily by the popularity of swimming. Apart from this, increased demand for thermal swimwear and swimsuits that provide UV protection also boost the growth of the market. Since swimsuit is considered as a part of style statement for many females, it often undergoes many changes and gets updated from time to time. A little change in the pattern or style of women’s swimwear attracts women of all ages, especially the younger lot between 20 and 34 years. Women’s swimwear fashion is led by bold colors, asymmetric designs, African and geometric prints, and the classic yet modern silhouettes.
For small-sized producers of swimwear, offering niche products is a key growth factor. Some examples of popular women’s swimwear products include Women’s Endurance+ Medalist Swimsuit, Women’s Essential Clipback Swimsuit, Women’s Monogram Tankini, Women’s Monogram Bikini, and Women’s Speedo Fit Allover Splice Tankini from Speedo International; and Nike Immiscible Water Polo High Neck Tank, Nike Beam Power Back Tank, Nike Optic Shift Reversible Crossback Sport Bra, Nike Optic Shift Brief, and Nike Hydro UV Solid Long Sleeve from Perry Ellis International.
“The sales dynamics of the swimwear market are changing gradually, as vendors are increasingly adopting online platforms. The strategy of offering products online has helped vendors not only increase their brand visibility but also effectively engage with consumers. It has presented the traditional store-based retailers with a considerable challenge,” says Arushi Thakur an industry expert at Technavio for research on outdoor gear.
Global men’s swimwear market
The market for men’s swimwear is steady and accounted for around 18% of the overall market revenue in 2015. The evolution of the men’s swimwear market has brought a new trend of transitional shorts, which are suitable as both swimwear and casual wear. This trend has been successful in pulling new consumer demographics.
Vendors that specialize in men’s swimwear lines are expected to expand their productions in the forecast period with product line extensions and innovations. Some examples of popular men’s swimwear include Men’s Endurance+ 7cm Brief, Men’s Endurance+ Jammer, Men’s Logo Yoke Swim Short, and Men’s Dynamic Curve Jammer from Speedo International; and Nike Immiscible Brief, Nike Gemstone Brief, Nike Gemstone Jammer, and Nike Hazard 9″ E-Board Short by Nike Swim from Perry Ellis International.
Global children’s swimwear market
The market for children’s swimwear is evolving and accounted for around 14% of the overall market revenue during 2015. As part of an effective marketing strategy, vendors operating in the children’s swimwear market exhibit a wide range of new swimwear lines in swim shows. Some examples of swimwear lines for children include Cache, Cabana Life, Kiwi, Lemons & Limes, Floatimini, Hula Star, Planet Sea, Rachel Riley, Stella Cove, and Snapper Rock.
The US is the leading market for children’s swimwear. Due to the prevailing rates of high childhood obesity in the US, swimming is often inculcated in daily lifestyle as a good fitness activity. It is due to this trend that swimming has become a popular recreational activity and most children in the age group of 7 years to 17 years often opt for swimming. To attract customers, vendors have started improvising children’s swimwear by offering innovative designs and styles.
Some examples of children’s swimwear for girls include Girls’ Fruit Party All-In-One Swimsuit, Girls’ Limbo Beach Allover Splashback Swimsuit, Girls’ Bamboo Beach Two Piece, and Girl’s Essential Bikini from Speedo International; and Nike Color Surge Racerback Tankini, Nike Print Racerback Bikini, Nike Core Solid Racerback Tank, and Nike Hydro UV Long Sleeve from Perry Ellis International.
Some examples of children’s swimwear for boys include Boys’ Solid Leisure Swim Short, Boys’ Solid Leisure 15″ Swim Short, Boys’ Beachpunch Jammer, and Boys’ Favelamix Allover V-Cut Jammer from Speedo International; and Nike Optic Shift 9″ Volley Short, Nike Camotion Wave 9″ Volley Short, and Nike Hydro UV Heat Swoosh Short Sleeve from Perry Ellis International.
The top leading vendors operating in the global swimwear market are:
- American Apparel
- Arena Italia
- Perry Ellis
- Speedo
- Wacoal
Other prominent vendors in the swimwear market include ACACIA SWIMWEAR, B. Swim, Billabong, Body Glove, Equatorsun, La Perla, NoZone_Clothing, O’NEILL, Parah, PVH, Quiksilver, Rue Royale Diana (Diana Sport), Seafolly, Seaspray, Swimwear Anywhere, The Wet Seal, Triangl, TYR Sport, VF, and Volcom.
A more detailed analysis is available in the Technavio report titled, ‘Global Swimwear Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Sports Intimate Wear Market 2016-2020
- Global Swimming Gear Market 2016-2020
- Global Scuba Diving Equipment Market 2016-2020
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