The global super-sport motorcycle market is projected to register growth at a CAGR of almost 11% during the forecast period, 2017-2021.
Technavio has announced its latest market research report on the global super-sport market, under its automotive manufacturing portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Yamaha Motor Company, Kawasaki, Honda, and Ducati.
According to Siddharth Jaiswal, a lead analyst for automotive manufacturing research at Technavio, “The global market is currently experiencing a surge in the use of IMU sensors in super-sport motorcycles. The incorporation of IMU sensors enables the ECU or the onboard computer of a motorcycle to track its position with respect to the coordinate system using dead reckoning.”
IMUs are electronic devices that measure and report parameters such as a motorcycle’s specific force, angular velocity, and the changes in the magnetic field that surrounds the motorcycle or specific parts of the motorcycle. The adoption of IMUs in super-sport motorcycles enables the dynamic orientation of calculations for end-use.
Increasing number of racing events to improve the adoption rates of super-sport motorcycles
An increase in the number of racing events on a global scale is proliferating the adoption of super-sport motorcycles in the global market. Events such as the British Supersport Championship and the Supersport World Championship are some of the key racing events that are propelling the demand for super-sport vehicles. Vendors such as Yamaha, Ducati, BMW, Aprilia, Honda, Kawasaki, Suzuki, and MV Agusta are participants of Supersport World Championship that compete as constructors vying for the Makers’ Champion Trophy.
Performance characteristics and heritage of super-sport motorcycles to drive sales
Owing to provisions for better cornering and enhanced comfort, the adoption of super-sport is the highest in the heavyweight motorcycle marquee. The target market for this segment is not price-sensitive and comprises of customers who consider a price range of USD 9,000 to USD 16,000 as not overly expensive. The increased preference for super-sport motorcycles is especially prominent in the European market.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Super-Sport Motorcycle Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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- Global Three-Wheeler (3W) Goods Carrier Market 2017-2021
- Global Articulated Bus Market 2017-2021
- Global Automotive Retractable Roof Top (ARRT) Market 2017-2021
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