The global spectacular outdoor advertising market is segmented by type (digital and physical), by medium (permanent, rotary, and junior), and by geography (Americas, EMEA, and APAC).
Technavio’s market research analyst estimates the global spectacular outdoor advertising market to post a modest CAGR of more than 7% by 2019. Much of this growth will come from the physical spectacular outdoor advertising segment, which includes forms of outdoor advertising that are not connected to the internet. This segment is predicted to dominate over the digital sector and is estimated to generate a revenue of more than US$ 19 billion by the end of 2019.
The new market research report from Technavio provides a breakdown and analysis of the global spectacular outdoor advertising market by medium.
“The permanent bulletins segment is estimated to be the leading segment in this market during the forecast period. This segment includes bulletins that allow advertisers to choose a very specific target audience based on the demographics of the population. The location-specific targeting ability of such bulletins is predicted to account for this segment’s high market share of nearly 72% during the forecast period,” says Navin Rajendra, Lead Analyst, Media and Entertainment, Technavio Research.
The report also offers a detailed analysis and breakdown of market shares by geography, including regions like the Americas, APAC, and EMEA. Among these three regions, the Americas are expected to dominate the global market for spectacular outdoor advertising during the forecast period. The presence of major multinational brands that can afford consistent spectacular outdoor advertising is a significant factor that is expected to incite market growth in this region between the period of 2014 and 2019.
This market is extremely competitive and is characterized by the presence of numerous large and small vendors. Factors like intense competition, rapid advances in technology, and frequent advances in digital technology pose significant challenges for the vendors as it negatively impacts their revenue generating capacity. Key vendors analyzed in this market research are Clear Channel Outdoor, JCDecaux, Lamar Advertising, and Outfront Media. The report provides an overview of these companies, their financial overview, business strategies, and recent developments, as well as an in-depth discussion of the primary market drivers, challenges, and trends.
A more detailed analysis is available in the Technavio report Global Spectacular Outdoor Advertising Market – Industry Analysis 2015-2019.
We can customize reports by other regions and specific segments upon request.
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