Soft drinks: Key market research findings
- Increasing demand for semi-skimmed soft drinks
- Growing focus towards adult soft drinks
Technavio has added a new market research report on the global soft drinks market, to its aerated drinks portfolio. The global soft drinks market is expected to grow at a CAGR of around 7% between 2015 and 2019, due to increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks. The Americas dominate the global market, covering around 39% of the total market share. However, APAC is expected to be the fastest growing market for soft drinks, posting a CAGR of around 10% during the forecast period. Consumers in this region are opting for soft drinks with lower amount of calories. Also, demand for products which are naturally sweetened using sweeteners such as stevia is rising in this region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for growth, as well as the segments with the maximum growth potential.
“Of late, the demand for semi-skimmed soft drinks are on the rise among people, who prefer moderate consumption of sugar and sweeteners. These drinks have lower calorie levels than regular soft drinks, usually comprising around 30%-70% of the usual calorie content. For instance, Coca-Cola Life which claims to have 35% less calorie content than regular Coca-Cola and Pepsi True, which asserts to have 30% less calorie content than regular Pepsi,” says Sriram Mohan, Lead Analyst, Food & Beverage, Technavio Research.
Adult soft drinks have gained wide prominence in the soft drinks market globally. These drinks are lightly carbonated fruit-based drinks with premium packaging. These act as a substitute for alcohol for those consumers who are looking for a premium natural soft drink which has more mature and authentic flavors. For instance, Global Brands have launched a new range of soft drinks under Franklin & Sons which is available in five variants to meet to the increasing demand for adult soft drinks.
The leading vendors in the global soft drinks market are Coca-Cola, PepsiCo, Red Bull, Nestle Waters, Dr. Pepper Snapple, Danone, and Tingyi. The suppliers in this market compete on the basis of innovation in pricing strategy, product offerings, and distribution strategy. The competition is expected to intensify during the forecast period as a result of an increase in the launch of new product lines, especially natural ingredient-based soft drinks.
A more detailed analysis is available in the Technavio report, Global Soft Drinks Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other Related Reports:
- Global Carbonated Drinks Market- Market Analysis Report 2015-2019
- Energy Drinks Market in Latin America- Market Analysis Report 2015-2019
- Global Coconut Water Market- Market Research Report 2015-2019
- Global RTD Tea and Coffee Market 2015-2019
- Hot Drinks Market in APAC 2015-2019
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