The prominent vendors in the global social gaming market 2015-2019 are Electronic Arts, King, Supercell, Wooga, and Zynga.
Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global social gaming market 2015-2019. Recent studies carried out by the analysts at Technavio have shown that the global gaming industry has moved from video games and consoles to social gaming, which currently accounts for a user base of more than 200 million people. According to this market research report, the ability to compete with friends and the recent rise in social gaming tournaments will result in this market’s impressive CAGR of nearly 15% by 2019.
Geographically, the APAC region is envisaged to account for a market share of nearly 57% by the end of 2019. The high number of casual gamers in this region is a significant factor that impels market growth during the forecast period. Regions like India, Indonesia, and South Korea are expected to exhibit the highest market growth rate due to the vendors’ effort to localize games based on the region.
This report also predicts sources like lead generation, advertising, and virtual goods to generate significant revenues during the forecast period. Though Facebook’s dominance is the key driver for the growth of this market, the revenue generated from the sale of virtual goods is expected to account for more than 80% of the total market share by 2019.
To foresee the market conditions in the next 3-4 years, the analysts at Technavio have conducted a comprehensive analysis of the impact of critical drivers, challenges, and upcoming trends. It also features an in-depth study of the product segmentations, vendor’s shares, and an evaluation of the overall market outlook in the order of importance.
If you are interested in more information, a detailed research is available in the Technavio report Global Social Gaming Market 2015-2019.
To know more about similar topics, please refer to Technavio’s Media and Entertainment portfolio. We can also customize reports by other regions and specific segments upon request.
